Touch: A Solutions-Driven Experience Design Firm


By now you should already know that Muzak has moved out of the elevator and into the world of sensory branding.  What you might not know is that Touch, a Muzak company, is the vehicle that’s been delivering these strategic sensory solutions to our clients. Touch is neither a product nor a service.  It’s a concept.  But rather than me trying to craft my own words to describe Touch, let’s grab the official script as written by Touch founder and EVP, Bob Finigan:

“Touch is a solutions-driven experience design firm that specializes in audio and sensory branding that activates a brand’s experience in-store, online, in advertising and through all consumer touch-points. Through the strategic application of custom music, voice, video and scent, Touch amplifies every experience consumers have with a brand – no matter where they encounter it.”

This concept has now become a reality.  Just 18 months after its launch at Global Shop in 2010, Touch has really caught on with Muzak clients, including Sports Authority, Texas Roadhouse, Lowes Foods, Cost Plus World Market, The North Face, Luxxotica, The Wit, JoAnne Fabrics, Qdoba Mexican Grill, 4G Wireless, John Varvatos, Aéropostale, Logan’s Roadhouse, AT&T and many others.

It’s easy to see why Touch has been identified as one of the primary growth vehicles for Muzak (a part of Mood Media Corporation) and Mood Media North America.

To find out more about TOUCH, visit

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Tagged as: Branding, customer experience, multimedia, sensory branding

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