Making Great DS Content: The Serial Position Effect

DS Screen

Statistically speaking, viewers will be about twice as likely to remember the first and last items of our list compared to the ones in the middle, assuming that they actually see the entire list of items. Additionally, since the recency effect usually trumps the primacy effect, our most important message should go at the end. This gives it a slightly better chance of being recalled than the first item. In other words, the first and last message in a list will have the best recall, but last typically beats first. Introduce the first item on the list at a slower speed, and leave enough time at the end for people to remember the last item. If possible, choose your two best messages and get rid of the rest.

For more details see WireSpring’s post at http://bit.ly/cxlk18

Contributed by Mary Rowland, Manager Creative

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Tagged as: digital signage tips, visual solutions

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