Gucci & Mood Media Partnership Expands

gucciDid you catch the news last week that Mood Media CEO Lorne Abony was the keynote speaker at the Luxury Summit in China?  Estimates suggest China will be the largest luxury retail market in the world within the next five to ten years with brands like Gucci, a Mood Media client, increasingly turning to in-store media and retail experience design as they build their brands in China.

Mr. Abony’s keynote presentation comes as Mood Media is rapidly expanding its own presence in China. The company is committed to operating directly in China and taking a leadership role in the domestic industry. “No one is better than Mood Media at extending a retail brand with in-store media, which is why the world’s leading fashion brands choose to work with us,” said Mr. Abony. “Our partnership with Gucci is another example of our tremendous momentum in China.”   Go to www.muzak.com media relations to read the entire story.

Gucci has also recently teamed up with The Recording Academy to help digitize the historic music archive of Muzak (a part of Mood Media Corporation). This team has begun to unearth some of the roots of jazz, from the likes of Fats Waller and the Dorsey Brothers. Thousands of Muzak master recordings dating back to 1934 haven’t been heard in over 50 years and have never been released to the public.

“Music, much like film, is such a vibrant part of today’s culture and it also frequently provides inspiration for my work as a designer,” said Frida Giannini, Gucci’s Creative Director. “As a fashion house with a rich history built over nearly 90 years, Gucci is proud to be at the forefront of initiatives like this that support the preservation of the arts. It’s an honor to partner with The Recording Academy, which is not only considered to be one of the world’s leading music authorities, but also a guardian of some of the greatest musical milestones.”

Working with such a distinguished partner as Gucci, who understands the significance of the Muzak archives, is extremely exciting.  This is another important building block in the Mood Media/Gucci business relationship.

Contributed by Bruce McKagan, Company Communications, Heart & Soul Foundation

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Tagged as: Branding, China, Grammy, Gucci, Luxury, mood media corporation, Muzak Archives

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