Be a Real Person

Joe Hall

Joe Hall

Hey there.  I’m Joe.  I like to help businesses connect with their customers through the use of digital signage and other in-store media solutions.  I’m a real person.  In this new world of social media, the way you interact and communicate with your customers is changing every day.  Keep that in mind when you create messaging for your digital signage campaigns.  Humanizing your brand makes your business accessible and builds deep connections that lead to happy, loyal customers.  Are you involved in your local community?  Do you sponsor a local little league team?  Where did you get your PhD?  Traditional sterile marketing messages deliver nice, clean, boring results in the new world of tweets and ‘likes’.  So open up, you might be surprised to find that your customers are real people too!

Contributed by Joe Hall, Muzak Product Line Manager

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Tagged as: Branding, digital signage, digital signage tips, humanizing your brand

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